v1.0 — Draft
Brand Guidelines
SnackLoop × BaoPop
01
Brand Story
Brand Story & Positioning
02
Logo Guidelines
Logo Identity Guidelines
03
Color Guidelines
Color Guidelines
04
Typography
Typography Guidelines
05
IP Characters
IP Character Guidelines · BaoPop Friends
06
Graphic Elements
Graphic Visual Elements
07
Applications
Brand Application Scenarios
01
01 · Brand Story
Where Snacks
Meet Magic.
Meet Magic.
Snacks · Blind Box · Drinks · Fun
Snack
Curated Asian snacks for good vibes
Blind Box
BaoPop toys — every unbox a surprise
Drinks
Specialty drinks to sip while you shop
Fun
Photo-worthy social spaces for every moment
Brand OriginOrigin
Brand Origin · Origin
SnackLoop
The Snack Universe
Discover the endless possibilities of Asian snacks. SnackLoop is deeply rooted in Asian snack culture, curating specialty treats from Japan, Korea, Southeast Asia, and Taiwan — turning every bite into a small cultural adventure. We believe snacks are more than food; they're a bridge connecting memory and emotion.
BaoPop
The Toy Universe
Welcome to the world of Bao characters, where the most authentic version of you lives. BaoPop centers on a round, plump bao bun IP, creating 6 designer toy characters that reflect the real emotions of today's youth — happy, chill, chaotic, working, overthinking, snacking... each one a mirror of your inner self.
×
When Asian Snacks meet Emotional Designer Toys, SnackLoop × BaoPop is born — a third space where you can snack, unbox, and find resonance, all at once. Here, everyone can find today's version of themselves.
Brand ManifestoBrand Manifesto
Brand Manifesto · Brand Manifesto
Every mood
deserves a snack.
deserves a snack.
Every feeling deserves to be properly fed
Life is full of mood swings. Some days you're Happy Bao, charging into the world with a snack in hand. Some days you're Chill Bao, just wanting to lie down with boba. Some days you're Chaos Bao, with a thousand thoughts spiraling in your head.
We don't judge which Bao you are today. We're simply here — with the best snacks and the most comforting toys — to keep you company through every ordinary, real moment.
We don't judge which Bao you are today. We're simply here — with the best snacks and the most comforting toys — to keep you company through every ordinary, real moment.
AuthenticityComfortSurpriseResonanceExclusivity
Target AudienceTarget Audience
Target Audience · Target Audience
🎮
Designer Toy Enthusiasts
Ages 18–28 · Blind Box Collectors
Passionate about collecting limited-edition IP and the adrenaline rush of unboxing. They'll queue for limited drops and get thrilled over hidden chase figures.
Emotional Value📱
Gen Z Content Creators
Ages 20–30 · Content Creators
They turn everyday life into content, seeking out places with a story to tell. They need destinations that are photogenic, talk-worthy, and camera-ready.
Photo-Op Value🍜
Asian Snack Lovers
Ages 22–35 · Food Explorers
They love discovering niche Asian snacks, chase novel experiences, and are willing to pay a premium for quality products with a story.
Discovery ValueStore VisionStore Vision
Store Vision · Store Vision
3000
Sq Ft Experience Space
Flagship experience store in Los Angeles, creating the West Coast's most immersive Asian pop-culture destination
Zero 1
Snack Discovery Zone
500+ curated Asian items, organized by country, flavor, and mood
Pop!
Blind Box Zone
Draw BaoPop figures on-site, exclusive hidden chases, unbox and capture the moment
Vibe
Photo Zone
Giant Bao sculpture and mood installations — a built-in photo backdrop
02
02 · Logo Guidelines
Logo Identity
Guidelines
Logo System · Logo System
SnackLoop × BaoPop
Primary Logo · Black Background
Preferred for dark backgrounds, default for all scenarios
SnackLoop × BaoPop
Primary Logo · White Background
For light backgrounds and print materials
SnackLoop × BaoPop
Campaign Version · Yellow Background
For marketing materials and campaign backgrounds
Logo Construction · Logo Construction Guidelines
←
SnackLoop Primary
× Collab Symbol
BaoPop Secondary
→
Typeface
Fredoka
Brand's signature rounded typeface, Bold 700
SnackLoop Primary Colors
White + Gold
"Snack" in white · "Loop" in #F5C842
BaoPop Primary Color
#F0508C
BaoPop Neon Pink + Crown Gold #F5C842
Collab Symbol ×
White
Slightly smaller than primary text, center-aligned
Logo Background
#111111
Deep black as the standard background for the primary logo
Crown Decoration
Gold
Exclusive element atop the "P" in BaoPop
Safe Zone · Safe Zone Guidelines
← Clear Space X (1/4 of logo height) →
Clear Space X
Clear space around the logo = 1/4 of logo height · No other elements may be placed within this zone
Minimum Width — Print
30mm
For packaging, business cards, labels, and other print materials
Minimum Width — Screen
120px
For digital, app, and social media use
Logo Color System · Logo Color Guidelines
SnackLoop
× BaoPop
× BaoPop
Dark Background
Stores, packaging, digital · Preferred
✓ Clear contrast, strongest recognition
SnackLoop
× BaoPop
× BaoPop
Light Background
For print materials and white backgrounds
✓ Primary colors darkened for contrast
SnackLoop
× BaoPop
× BaoPop
Brand Yellow Background
For limited campaigns and marketing materials
✓ Text switched to dark for readability
Logo Misuse · Prohibited Usage Examples
SL×BP
Don't Stretch Proportions
Logo distorted horizontally or vertically
SnackLoop × BaoPop
Don't Alter Colors
Changed to gray or other non-brand colors
SL × BP
Don't Rotate the Logo
Logo must remain horizontally placed
SL × BP
Don't Add Effects
No outlines, shadows, or glow effects
SL × BP
Don't Use on Busy Backgrounds
Background must remain clean and low-contrast
BaoPop × SnackLoop
Don't Reverse the Order
Must remain SnackLoop × BaoPop
SNACKLOOP × BAOPOP
Don't Change the Typeface
Use only the Fredoka brand typeface
SL × BP
Don't Add a Frame
Logo must not be placed inside a frame or color block
Logo Placement · Logo Placement
SnackLoop × BaoPop
① Top Left · Preferred Position
PREFERRED
SnackLoop × BaoPop
② Top Right · Alternate Position
SnackLoop × BaoPop
③ Centered · For Brand-Focused Scenarios
SnackLoop × BaoPop
④ Bottom Left · For Specific Scenarios
Placement Principles
When content is the focus → place the logo in a corner (top left preferred). When the brand is the focus → the logo can be centered and enlarged, while ensuring the clear space remains intact. The logo must never be cropped.
03
03 · Color Guidelines
Color
Guidelines
Brand Color Palette · Brand Color System
Primary Colors · Primary Colors
Brand Black
Brand Black
Primary Background Color
HEX#111111
RGB17, 17, 17
CMYK0,0,0,93
BaoPop Gold
BaoPop Gold
SnackLoop "Loop" / Crown Color
HEX#F5C842
RGB245, 200, 66
CMYK0,18,73,4
BaoPop Neon Pink
BaoPop Pink
BaoPop Primary Identity Color
HEX#F0508C
RGB240, 80, 140
CMYK0,67,42,6
Pure White
Pure White
SnackLoop "Snack" / Text Color
HEX#FFFFFF
RGB255, 255, 255
CMYK0,0,0,0
Secondary Colors · Brand Secondary Palette — From BaoPop Friends
Chill Blue
Chill Blue
#A9D3E8
Chaos Orange
Chaos Orange
#FFA83D
Overthink Purple
Overthink Purple
#B8B1E6
Work Brown
Work Brown
#AA7C52
Blush Pink
Blush Pink
#FFD1D6
Cream White
Cream White
#FFF7EB
Secondary Color Usage Notes
Secondary colors are drawn directly from the signature palettes of the 6 BaoPop Friends characters, used for campaign materials, packaging series, and social media content where mood/series differentiation is needed. Each secondary color carries the emotional label of its corresponding character and should match that character's tone when used (e.g., Chaos Orange pairs with Chaos Bao's emotional-outburst theme).
Tints & Shades · Primary Color Tints (Opacity Scale)
BaoPop Gold
BaoPop Neon Pink
Neutral Gray Scale
Color Ratio · Overall Brand Color Ratio Principles
Application Scenarios · Color Ratio Reference by Scenario
Brand Black 45% · Primary background, base color
Gold 25% · Headlines, accent elements
Neon Pink 20% · Accents, CTAs
Pure White 10% · Body text, icons
Store / Wayfinding
Large areas of black create a trendy texture, gold brightens the space, pink highlights key wayfinding
Social Media / Key Visuals
Increased gold ratio boosts energy, ideal for driving social media traffic and engagement
Packaging / Blind Box
Pink and gold in balance, creating a sense of surprise and sweetness for the unboxing moment
Recommended Combinations · Recommended Color Combinations
SnackLoop
Classic Black & Gold
Black + Gold
Standard primary brand palette · Preferred for stores/packaging
BaoPop
Vibrant Contrast
Gold + Neon Pink
Campaign posters, viral social media content
Overthinking
Character Exclusive
Character-Exclusive Palette
IP collaboration merchandise, limited series packaging
Color Misuse · Color Mistakes to Avoid
Low-Contrast Text
Contrast Too Weak
Same-tone text and background are hard to distinguish
Random Colors
Using Non-Brand Colors
Introducing vibrant colors unrelated to the brand
Hues Too Similar
Hues Too Similar
Subject and background hues are too similar to distinguish
Cluttered Background
Background Too Cluttered
Overlapping high-saturation patterns cause visual chaos
04
04 · Typography
Typography
Guidelines
Font System · Brand Font System
Brand Typeface — English · English Brand Typeface
Fredoka.
A soft, rounded geometric sans-serif typeface — its circular terminals and plump letterforms echo the round shape of BaoPop's bao bun characters, conveying a friendly, playful, and approachable brand personality. Suitable for headlines, logos, taglines, and all English-language applications.
Font Weights · Fredoka Weight Applications
Bold
Weight 700
SnackLoop × BaoPop
Logos, headlines, large marketing display text
SemiBold
Weight 600
SnackLoop × BaoPop
Section headers, character names, button text
Medium
Weight 500
SnackLoop × BaoPop
Subheadings, emphasized body text, tags
Regular
Weight 400
SnackLoop × BaoPop
Body text, captions, product descriptions
Light
Weight 300
SnackLoop × BaoPop
Fine print, copyright info (use sparingly)
Brand Typeface — Chinese · Chinese Brand Typeface
Can't Sit
Still Me
Still Me
Recommended Fonts: Alibaba PuHuiTi / ZCOOL KuaiLe
Chinese text should use a rounded, modern sans-serif that matches Fredoka's tone. For headlines, a more characterful rounded font (such as ZCOOL KuaiLe) echoes BaoPop's playful energy, while body text uses PuHuiTi for clarity and readability. Both fonts are free for commercial use, avoiding copyright risk.
Headlines · ZCOOL KuaiLe
Body · Alibaba PuHuiTi 3.0
Both Free for Commercial Use
Type Hierarchy · Type Hierarchy Guidelines
Display
48–64px · Bold
Today's Me
H1 Heading
32–40px · Bold
BaoPop Friends
H2 Subheading
20–24px · SemiBold
Today's Me Series Blind Box
Body Text
13–15px · Regular
Every feeling deserves to be properly fed. SnackLoop × BaoPop is a comforting space where you can snack and unbox blind boxes at the same time.
Caption
10–12px · Regular/Light
SnackLoop × BaoPop · Brand Guidelines 2026
English / Chinese Pairing · English / Chinese Pairing Examples
Happy Bao
Happy Me
"Feeling great today, holding up snacks to say hi!"
Character Card · Character Card
Every mood
deserves a snack.
deserves a snack.
Every feeling deserves to be properly fed
Manifesto · Brand Manifesto
Decorative Type · Playful Marketing Type (Limited Use)
Pop It! 🎉
Hand-Drawn Campaign Feel
Holiday campaigns, social media sticker copy
NEW DROP
New Product Launch Emphasis
New arrivals, limited-edition announcements
Overthinking Me 🌀
IP Emotional Tagline
Character merchandise, social media meme copy
Typography Misuse · Typography Mistakes to Avoid
SnackLoop
Don't Stretch or Distort
Type compressed or stretched horizontally/vertically
SnackLoop
Don't Mix Serif Fonts
Serif fonts must not replace Fredoka
SnackLoop
Don't Add Glow/Shadow
No outline, glow, or shadow effects
Low-Contrast Text
Don't Use Low Contrast
Text and background colors too similar
05 · IP Characters
BaoPop Friends
Today's Me Series · Today's Me Series
Based on the bao bun, BaoPop has created 6 characters representing real emotions, inspired by the mood swings young people experience every day. Each character has its own color palette, personality, catchphrase, and use case — together forming the BaoPop Friends universe.
Happy Bao
Chill Bao
Chaos Bao
Work Bao
Thinking Bao
Snack Bao
Character ProfilesCharacter Profiles
01
Happy Bao
Happy Me
"Feeling great today, holding up snacks to say hi!"
Color Palette
02
Chill Bao
Don't-Wanna-Try Me
"Don't wanna try today, just want to lie down with boba~"
Color Palette
03
Chaos Bao
Losing-It Me
"I literally can't! Don't wanna be a person today!!!"
Color Palette
04
Work Bao
9-to-5 Me
"Not motivated to work, something's wrong with my brain..."
Color Palette
05
Overthinking Bao
Overthinking Me
"My head is running ten thousand little dramas..."
Color Palette
06
Snack Bao
Foodie Me
"Life is short, snacks first!"
Color Palette
IP Usage GuidelinesUsage Guidelines
Maintain the Color System
Each character has a dedicated color scheme that must not be arbitrarily altered. Character colors must be used strictly according to the guidelines to maintain recognizability.
Proportions & Structure
BaoPop characters have a round, plump bao shape — a large head and small body are core features. Don't stretch, squash, or alter the head-to-body ratio; preserve the characters' cute, rounded feel.
Emotional Consistency
Each character represents a specific emotion and should be matched to the appropriate context. Chaos Bao suits stress-related scenarios, while Happy Bao is for positive messaging.
✓ Correct Usage
Use official standard IP artwork
Keep each character's signature colors unchanged
Match the brand context and emotion
Can be paired with the brand logo
Can be scaled proportionally
✕ Prohibited Usage
Don't alter character colors or add filters
Don't stretch, distort, or rotate characters
Don't crop and isolate parts of a character
Don't pair with competitor brands
Don't add outline or shadow effects
Size SpecificationsSize Specifications
48px
Minimum · Digital
App icons
Social media avatars
Social media avatars
120px
Standard · Web
Web/e-commerce
Social media content
Social media content
20mm
Minimum · Print
Packaging/labels
Minimum legible size
Minimum legible size
7–9cm
Physical · Blind Box Product
PVC/ABS figure
Standard single-box size
Standard single-box size
120cm+
Display · In-Store Installation
Giant Bao
Photo installation
Photo installation
06
06 · Graphic Elements
Graphic
Element Library
Visual Element System · Visual Element System
The SnackLoop × BaoPop visual system is built on 5 core graphic elements, used across stores, packaging, social media, and all communication touchpoints. Elements can be layered — more elements create a livelier, more festive look (great for campaigns), while fewer elements feel more restrained and minimal (great for everyday displays and business contexts).
5 Core Elements · The 5 Core Elements
01
Torn Paper Edge
Divides layouts and collages content, creating a trendy DIY feel
02
Geometric Patterns
Background textures that add depth and a designer-toy vibe
03
Hand-Drawn Doodles
Accents that highlight IP character emotion and movement
04
Paper / Tape
Carries supplementary info and adds a lived-in, real-life texture
05
Authentic Textures
Paper/fabric textures overlaid on backgrounds to enhance mood
Snack & Mood Icons · Snack & Mood Icon Library
🍜
🍪
🍡
🧋
🍿
🍬
🥤
🍩
🎁
⭐
✨
💭
🔥
😴
😤
📸
To Be Added: Custom Illustrated Icons
The above are placeholder emojis. We recommend commissioning a designer to create 20+ illustrated snack and mood icons in a unified line/fill style — flat and rounded, consistent with the BaoPop IP tone.
Badges & Stickers · Marketing Badge & Sticker Elements
NEW
DROP
DROP
Circular Badge
New arrival / limited-edition tag
Hidden Chase!
Custom-Shape Tag
Blind box hidden-chase marker
Star Badge
Best-seller / recommended marker
LIMITED
Dashed-Border Tag
Limited release notice
Element Density · Element Layering Guidelines (by Scenario)
Kids
1 Element
Minimal · Business contexts
Kids
2 Elements
Simple · Packaging displays
Kids
3 Elements
Standard · Everyday social media
Kids
4 Elements
Lively · Campaign promotions
5 Elements
Rich · Limited-edition blind boxes
← Fewer elements, more restrained (suits all ages / formal contexts)
More elements, more lively and rich (suits younger audiences / campaigns) →
Background Patterns · Background Pattern Library
Dot Grid
Digital background texture
Diagonal Stripes
Campaign poster decoration
Grid
Display tags / price tags
Gradient Glow
Social media content background
07
07 · Applications
Brand
Applications
Brand in Action · Real-World Application Scenarios
This chapter demonstrates the SnackLoop × BaoPop brand visuals applied to real-world scenarios including packaging, retail spaces, digital media, and merchandise. Areas marked "To Be Added" require photography, renderings, or designer-produced assets to be supplied later.
Packaging · Snack Packaging & Blind Box Packaging
SnackLoop Snack Bag
Packaging design needed
Snack Outer Packaging
Black background + gold logo, front displays flavor illustration icons
Design Needed
BaoPop Blind Box
Box design needed
Blind Box Packaging
Follows character-exclusive colors, front features character illustration + crown logo
Design Needed
Collab Gift Box / Shopping Bag
Packaging design needed
Shopping Bags & Gift Boxes
Black background with primary logo; yellow background version for limited campaigns
Design Needed
Store Environment · Store Environment Applications
Storefront Sign
Black background with gold/pink logo, featuring a large Happy Bao sculpture as an entrance photo spot
Interior Display Rendering
Space rendering needed
Snack Display Wall
Zoned displays with gold-and-black shelving, accompanied by BaoPop character standees
Design Needed
Wayfinding / Signage
Wayfinding design needed
Wayfinding System
Zone signage, restroom signs, floor directory maps
Design Needed
Photo Wall / Installation
Space rendering needed
Photo Zone
Giant Bao sculpture + mood-slogan wall under the "Today\'s Me" theme
Design Needed
Digital Media · Social Media & Digital Applications
SL
BP
App / Avatar Icons
Rounded square, single-letter abbreviation + brand primary colors
Xiaohongshu / TikTok KV Template
Template design needed
Social Media Content Template
Three ratios — 1:1 / 9:16 / 16:9 — with IP character and logo placement
Design Needed
Mini-Program / Membership UI
UI screenshots needed
Mini-Program / Membership System
Blind box draw, stamp collection, and membership points interfaces
Design Needed
Merchandise · Collaboration Merchandise
T-Shirt / Hat
Merchandise mockup needed
Apparel Merchandise
Collab logo or character illustration printed on the chest/front of cap
Design Needed
Tote Bag / Pins / Stickers
Merchandise mockup needed
Accessory Merchandise
Character pin sets, brand tote bags, sticker books
Design Needed
Cup / Drink Packaging
Merchandise mockup needed
Beverage Merchandise
Specialty drink cups featuring IP characters, colors vary by series
Design Needed